You Can Be A Change Agent!

How To Increase Employment Motivation In The Hard-To-Employ!

Presented By: Larry Robbin

This powerful workshop will reinvent how you go about increasing employment motivation in adults and youth with little or no work history and low levels of interest in going to work.

One of the reasons it is so difficult to increase employment motivation in youth and adults is that we use generic approaches that do not resonate with each individual.  This idea packed workshop will show you how to customize your work so it reaches deep inside of people and triggers the specific reasons that will motivate them to make employment their goal.  Stop being frustrated by low employment motivation and become a powerful change agent that can turn the hard-to-employ into employees! Learn about:

Power Up

Power up your job seeker’s employment motivation by triggering their 6 hidden motivational forces and watch people get jobs faster than ever!

Program Model

Transform your program design, environment and services into a motivational spring board that can turn the “No Work, No Way” attitude into, “I Got The Job”!


Discover how to break through the underlying job search motivation blockers and create a compelling pathway to employment that job seekers can’t resist!
*Click YOU CAN BE A CHANGE AGENT for in-depth description of the workshop.

Locations and Pricing

Registration Closes SOON!
Oakland – COB, Wednesday, April 19th
Sacramento – COB, Wednesday, April 26th

Sacramento, CA

Friday, Apr. 28th

– Event registration is by credit card only
– Limited amount of seats available
Registration questions please contact Megan Bailey:

[03/24/2017 – Due to unforeseen circumstances the Los Angeles training has been cancelled, if you have purchased a ticket CWA Staff will be in contact with you directly.]

Frequently Asked Questions

What is your refund policy?

Event Cancellation by Sponsor
The California Workforce Association (CWA) reserves the right to cancel an event due to low enrollment or other circumstances which would make the event non-viable.

If CWA cancels an event, registrants will be offered a full refund.

Registration Cancellation by Participant
Unless specifically stated on registration materials, the deadline to receive a refund for your registration is 30 business days before the event. There is a $25.00 cancellation fee.

Cancellations received after 30 business days before the event will not be eligible for a refund.

Refunds will not be available for registrants who choose not to attend an event.

Cancellations will be accepted in email only and must be received 30 business days before the event. Please email cancellations to Megan Bailey at

Will lunch be served?

Lunch will not be served at this training. Larry Robbin will provide participants an hour to have lunch off site. Coffee will be served in the morning. Below you will find a list of options close to each of the three venues:


  • Located at The Oakland Center – The Big Apple Cafe
  • Spices 3, 369 12th St., 510-625-8889
  • Tamarindo Antojeria, 468 8th St., 510-444-1944


  • Pizza Rock, 1020 K Street, 916-737-5777
  • Mother, 1023 K St., 916-594-9812
  • La Bou, 900 9th Street, 916-442-7991
Where can I can I stay?


  • Oakland Marriott City Center, 1001 Broadway, 800-230-4134
  • Courtyard Oakland Downtown, 988 Broadway, 800-230-4134
  • Waterfront Hotel, 10 Washington St., 800-230-4134


  • The Citizen Hotel, 926 J Street, 866-925-7881
  • Sheraton Grand Hotel Sacramento, 1230 J St, 866-925-9754
  • Hyatt Regency Hotel, 1209 L St, 866-538-0154
Where can I park?


Click here for the Oakland Center Parking & Transit info.


Click here for the Priority Parking Services If you park here before 9:30 AM it is $12.00 for the day if there is no Golden1Center events.

What if I require a disability accommodation?
Any requests for disability accommodations must be made at least two weeks prior to the training date.  Send them to Megan Bailey
Have additional Questions?

Contact Megan Bailey at with any additional questions.

What Our People Are Saying About Larry

“Larry transforms the work people are doing to higher levels and helps his training attendees and consulting clients get results they never imagined.”

Bob Lanter, Executive Director, California Workforce Association

“Larry shares ideas that can immediately be put to good use, and that’s what staff really need and want from any training.”

John Baker, Corefactors

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