The California Workforce Association is a non-profit membership organization that develops public policy strategies and builds local capacity to address critical workforce issues. CWA represents the Workforce Investment Boards, One-Stop Career Centers and other workforce development partners in California. Our members include local non-profits, government, educational institutions and community based organizations involved in training, education, economic development, welfare, and employment.

CWA Launches Statewide Workforce Campaign

Educating stakeholders about the value of our mission

CWA has partnered with the National Association of Workforce Boards (NAWB) to tailor its Workforce Investment Works campaign specifically for California. The Workforce Investment Works – Working for California campaign is a storytelling website with sophisticated back-end functionality to upload customer testimonials, success stories and workforce innovations, along with capacity-building storytelling toolkits that serve to 1) help California understand the value proposition of workforce-funded programs and services; 2) generate support of workforce

funding through social media; and 3) build the capacity of workforce stakeholders to utilize consistent messages with their local elected officials and the news media, and raise awareness around the repercussions of cutting workforce funding.

This educational platform provides stakeholders of the California workforce investment system with an opportunity to build a business case in support of workforce funding.

Register now by visiting Workforce Investment Works: Working for California campaign and upload your innovations, success stories and customer testimonials.