From June 19-23, 2017, workforce development boards and their partners across the country entered into a communications campaign centered around Summer Youth Programs. The day before the campaign began, Ivanka Trump announced that the week would be known as #WorkforceWeek, which was a happy coincidence. It also led to adopting the #WorkforceWeek hashtag for the campaign, as well as the planned #WorkforceSuccess hashtag.
The http://workforceweek.com URL was purchased and a centralized website housed there to tell success stories of the system.
Eight states’ participation shone above the rest:
- District of Columbia
- North Carolina
In all, 75 cities participated in the campaign, producing 585 tweets of original content, reaching 967,085 people. This is about triple what our campaigns produced last year.
We are looking forward to a robust campaign in July, headlined by a focus on veterans.