FROM HARD-TO-EMPLOY TO “I GOT THE JOB”

A Series of 4 Webinars That Will Improve Your Employment Outcomes with the Hard-to-Employ!
Sponsored by the California Workforce Association
Presented by Larry Robbin

You are struggling with more difficult barriers to employment than ever before.
You need the new, powerful and faster strategies in these webinars that will take people from being hard-to-employ to saying, “I got the job!”
No matter what population you serve, your type of program or your job title, if you want hard-to-employ youth and adults to get employed in less time, don’t miss these webinars!

Price: $59 per webinar per person
You will have unlimited access to the recording for 30 days after the training.
These webinars will be sold out. Register now!

SEPTEMBER 20, 2022
10:30am – 12:30pm PDT
Webinar will be recorded and made available for 30 days after this date.
The webinar can be taken any day after 30 days after the session.
MAKE YOUR PROGRAM A MAGNET
GO BEYOND SOCIAL MEDIA TO RECRUIT THE HARD-TO-EMPLOY!

OCTOBER 20, 2022
10:30am – 12:30pm PDT
Webinar will be recorded and made available for 30 days after this date.
The webinar can be taken any day after 30 days after the session.
TRAUMA!
THE MOST POWERFUL HIDDEN BARRIER TO EMPLOYMENT!
HOW TO HELP PEOPLE HEAL AND MAKE EMPLOYMENT PROGRESS!

NOVEMBER 15, 2022
10:30am – 12:30pm PDT
Webinar will be recorded and made available for 30 days after this date.
The webinar can be taken any day after 30 days after the session.
THE LONG HARD PATH TO EMPLOYMENT!
HOW TO HELP THE HARD-TO-EMPLOY MANAGE REJECTION
AND SUSTAIN JOB SEARCH MOTIVATION TO GET THE JOB!

DECEMBER 13, 2022
10:30am – 12:30pm PDT
Webinar will be recorded and made available for 30 days after this date.
The webinar can be taken any day after 30 days after the session.
THE RADAR APPROACH TO JOB RETENTION!
THE MOST POWERFUL AND EFFECTIVE JOB LOSS PREVENTION SYSTEM
YOU CAN PUT INTO YOUR PROGRAM!

For any questions about the webinar, please direct them to Monica Vaiza-Sobala at msobala@calworkforce.org.

For disabilities accommodations, please email Monica Vaiza-Sobala at msobala@calworkforce.org and allow two weeks to process request.

Webinar Descriptions

MAKE YOUR PROGRAM A MAGNET
GO BEYOND SOCIAL MEDIA TO RECRUIT THE HARD-TO-EMPLOY!

SEPTEMBER 20, 2022
10:30am – 12:30pm PDT
Webinar will be recorded and made available for 30 days after this date.
The webinar can be taken any day after 30 days after the session.

You have tried everything you can think of to recruit the hard-to-employ to your program. You have used flyers, social media campaigns and other agencies, but still people who are hard-to-employ are not responding to your efforts to recruit them. Why don’t our traditional recruitment strategies work? If you want the answer to this question, take this eye opening webinar!

This webinar is based on the feedback from a very diverse group over seven hundred youth and adults with multiple and severe barriers to employment that could not be recruited to our employment programs. Find out from their candid feedback, why our approaches to recruitment missed the mark and did not motivate them to access our services. To fully appreciate their perspectives, you will have to open your mind to very new ways of thinking about your services and recruitment. One particularly challenging question you need to answer is why your former and current program participants are not referring more people to your program. Even programs that have offered their program participants and alumni financial incentives for referrals are not getting many people referred to their program. How do we reverse this so that our current and former program participants become highly motivated and active recruiters for our services? If these people started referring a lot of people to your program, you would have waiting lists and not recruitment challenges!

Many of the answers to successful recruitment can be found in the private sector approach to customer acquisition. Customer acquisition is the same thing as recruitment for our programs. This innovative webinar will give you a whole new toolbox of ideas for setting fire to the motivational forces that will transform your current and former program participants into recruiters for your program. The webinar will give you a wide range of ideas that will help you go beyond what your customers expected from the program, so they become compelled to recruit other people.

You will also learn why the messaging and what we try to sell in our outreach and marketing are often not the things that will actually bring people to our programs. You will get a list of the most common mistakes workforce programs make in their recruitment efforts so you can avoid these time wasters. Discover how to hit what businesses call the marketing emotional jugular vein that will send a powerful message to people, so they think about how much they need your program. Find out the best practices for partnering with agencies that can refer people to you, so you do not waste time on unproductive relationships. Get a list of out of the box nontraditional recruitment ideas that will trigger the motivation to come to your program! If you are open minded and ready to consider new and better ways to recruit the hard-to-employ, then do not miss this webinar!

TRAUMA!
THE MOST POWERFUL HIDDEN BARRIER TO EMPLOYMENT!
HOW TO HELP PEOPLE HEAL AND MAKE EMPLOYMENT PROGRESS!

OCTOBER 20, 2022
10:30am – 12:30pm PDT
Webinar will be recorded and made available for 30 days after this date.
The webinar can be taken any day after 30 days after the session.

About 80% of the people served by workforce programs are trauma survivors. The percentage goes up significantly for people in poverty, mental health consumers, people who are homeless, veterans, refugees, opportunity youth, violence and abuse survivors, people in reentry, people with disabilities and other individuals. Trauma changes the physical elements of the brain in ways that create barriers to participating in your program, motivation, job search, employment, job retention and many other problems in many parts of people’s lives.

If you and your program are not trauma aware, you will inadvertently do things that will add to the trauma of the people in your program and make it worse. In addition, you will misread trauma caused problems and this will lead you to focus on the symptom and not the cause. The original trauma coupled with these costly mistakes means that your program participants will have very little chance of being successful in your program, on the job and in other areas of their lives.

This workshop is based on the feedback from hundreds of employed and job hunting trauma survivors and the people that helped them with the employment process. The session will show you new ways to identify trauma related behaviors so you can focus your energy on the source of the problem and avoid blaming the victim. You will get a wide range of practical strategies that will help your trauma survivors make employment progress.

• Learn how to identify the signs of trauma and learn about its impact on job search, employment and job retention.
• Find out how to make your program trauma aware so you do not retraumatize people and create more barriers to their vocational progress.
• Get new program design ideas so you can deliver services in ways that support the healing process.
• Discover what you can do to improve communication with people who are experiencing a traumatic episode as you are working with them.
• Learn what you can do to help people and when it is time to refer them for mental health services. You will get new referral strategies that will help people overcome their resistance to getting help from a mental health provider.

By the end of this webinar, you will have a whole new level of understanding about trauma and its impact on vocational progress. You will be able to support trauma survivors so they can succeed in the world of work and in their lives!

THE LONG HARD PATH TO EMPLOYMENT!
HOW TO HELP THE HARD-TO-EMPLOY MANAGE REJECTION
AND SUSTAIN JOB SEARCH MOTIVATION TO GET THE JOB!

NOVEMBER 15, 2022
10:30am – 12:30pm PDT
Webinar will be recorded and made available for 30 days after this date.
The webinar can be taken any day after 30 days after the session.

While some people are getting hired quickly, many others with significant barriers to employment are facing a long discouraging job search that kills job search motivation. People with a lack of employment history, skills gaps, disabilities, a reentry history, language and literacy challenges, homelessness and other barriers must wage a challenging and protracted job search to become employed. Research shows that after a month or so of constant rejection and a lack of job offers, many of these job seekers are giving up on the idea of getting a job and only job hunting a few hours a week if at all. This lack of job search activity becomes a major barrier to employment and will keep people from getting job offers.

The motivation strategies you use to get people started in job search are no match for the often overwhelming discouragement they face when job search takes much longer than they anticipated. It takes new and creative approaches to help people sustain a long job search. This webinar is filled with innovative program design and counseling strategies to help people sustain a long and rejection filled job search that will keep them motivated over the long haul to getting the job offer. Many of the ideas in this webinar came from people that had to job hunt for months to get a job offer.

While your traditional approaches to job search motivation can help people get started job hunting, they are not the right match or strong enough to help people deal with the constant rejection that comes with an exceptionally long job search. This innovative webinar is designed to help you provide the kind of program services, employment counseling and support that will help prevent these job seekers from giving up on finding their place in the labor market.

Learn how to realistically set the expectations of your job seekers so they can anticipate the long journey to employment. This will help people frame their job search in ways that match the reality of the labor market. When this happens, people are not surprised about what happens in their job search and they can learn how to cope with a long job search.

Get a list of strategies that will help people cope with rejection. Do a Rejection Strengths Assessment that will help people find ways to manage the feelings that come with a long job search and not getting a job offer. Discover how to organize Job Search Teams that will help people get the support they need from other job seekers. Put the power of the Jump Start Your Job Search Day feature into your program design to help people get the peer to peer support they need to keep them motivated to job hunt. Learn how to mobilize the power of successful role models to give people the hope and inspiration they need to believe that they will hear an employer say, “You got the job!”

If you work with people that are going through a long and discouraging job search, you need new employment counseling, motivation and program design strategies to help them stay motivated over the long haul.  This webinar will show you innovative and powerful motivational strategies that will help people stay in job search all the way to the job offer!

THE RADAR APPROACH TO JOB RETENTION!
THE MOST POWERFUL AND EFFECTIVE JOB LOSS PREVENTION SYSTEM
YOU CAN PUT INTO YOUR PROGRAM!

DECEMBER 13, 2022
10:30am – 12:30pm PDT
Webinar will be recorded and made available for 30 days after this date.
The webinar can be taken any day after 30 days after the session.

The reason that most approaches to job retention for hard-to-employ populations are not as successful as they should be is because they view retention services as primarily a post-employment service. This is a serious mistake. In fact, about twenty-five percent of entry-level job seekers that get job offers do not even show up on the first day of work! The percentage is higher in some industries like fast food where it approaches forty percent! It is clear from these examples that thinking of job retention as a post-employment activity will never touch the full extent of this problem.

Most of the reasons that people with barriers to employment will not show up on the first day of work, quit jobs or get fired are present with them when they start employment programs. These problems do not start when people go to work. Work makes them worse and brings them to the surface. Retention strategies that start when people go to work are often not able to prevent job loss because they take a crisis intervention approach that cannot move quickly or deeply enough to keep people working.

The Radar Approach to Job Retention model works like radar providing an early warning system that identifies potential firing and quitting problems before people go to work. Radar is also an early identification system for identifying and building on the retention strengths that each individual brings to the employment process. Radar is a powerful strength based prevention based approach that greatly reduces the risk of job loss before it occurs!

Here are a few of the topics covered in this webinar:

• Discover why many of the people we serve do not see retention as an important part of working. Get innovative approaches to help them see and appreciate the profound and multiple benefits that come from building a work history.
• Learn how to make every service you provide from orientation and everything that follows (including trainings) a part of your retention job loss prevention model. Integrate retention into every program component so that it works like radar spotting and addressing the early warning signs of job loss as well as surfacing and enhancing assets to retention!
• Find out how to do a retention strengths and weaknesses assessment that will reveal the potential of people to stay on the job so you can adjust how much retention support to provide to fit the individual.
• Get lists of the reasons employers fire people, why people say they quit jobs and the real hidden causes of job loss so you can address all of them and help people increase their length of time at work!
• Give people tools they can use on the job when they start to think about quitting. These tools provide immediate and powerful intervention that can slow down the quitting urge and help people rethink their options.
• What if a bad boss is the reason people want to quit? This webinar includes a unique set of strategies to help people survive the bad boss until our customer decides it is time to move on.
• Find out how to avoid the most common mistakes people make when they do post-employment follow up so you can help people stay positive about being employed without making them dependent on you!

The cutting edge strategies and tools presented in this webinar will transform the way you approach job retention. They go deep into the issues around quitting and firing to eliminate the underlying causes of job loss so people can stay on the job longer. Take this webinar and help people keep their jobs, get on an upwardly mobile pathway and become more successful in the world of work!

ABOUT THE WEBINAR PRESENTER

These webinars are presented by Larry Robbin, Executive Director of Robbin and Associates. Larry has over forty-five years of workforce development national training  experience. He is widely regarded as a national expert in the workforce development field. Larry’s services have been used by the Department of Labor, America’s Job Centers, nonprofits, schools, government agencies, training providers, businesses and many other entities. He has trained more than 100,000 people, presented at over 500 conferences and done more than 300 webinars.  Larry has done more training for the California Workforce Association and workforce programs in California than any other presenter.

Larry has spent his career focusing on improving the employment outcomes of people with multiple and challenging barriers to employment. He has played a leading role in the design of more than 150 programs and projects that successfully opened the doors to employment opportunities for all types of people that have dealt with both systemic and individual barriers to employment. Larry has worked with all the populations served by the workforce system, and he has done an extensive amount of volunteer work with people overcoming barriers to motivation and employment. His services are used by programs serving people in poverty, youth, dislocated workers, people in reentry, older workers, people with disabilities, welfare recipients, immigrants and refugees, dislocated workers, people who are homeless and many other populations. Larry has received over one hundred awards and honors for his professional and volunteer work including proclamations from the California State Legislature and the Mayor of San Francisco and an award from the Department of Housing and Urban Development 

Larry provides webinar training on more than one hundred topics. If you are interested in seeing lists of his webinars, email him at larry@larryrobbin.com and put the name of the topic(s) you want in the email. Below is a list of the topics covered in Larry’s webinar lists:

• Programs Serving People Who Are Homeless
• America’s Job Centers
• Youth Programs
• Webinars for Improving Outcomes with Employers
• Programs Serving People in Reentry
• Programs Serving People with Disabilities
• Programs Serving the Hard-to-Employ

For more information about Larry Robbin and the other webinars he provides go to http://www.LarryRobbin.com.

For any questions about the webinar, please direct them to Monica Vaiza-Sobala at msobala@calworkforce.org.