WORKCON 2019 Conference

Reaching Higher Ground

May 18 – 20, 2020

Renaissance Palm Springs Hotel

Conference Details

WORKCON, sponsored by the California Workforce Association (CWA), highlights the most powerful and innovative collaborations and partnerships that provide the keys to unlocking prosperity for both workers and communities, and addressing the emerging changes in the workforce ecosystem.

Reaching Higher Ground

Reaching higher levels of innovation and process improvement is the cornerstone to serving our communities. Whether we are deploying human centered design, trying to understand the competitive pressures of our key industry sectors or working on implementing our regional plan, “reaching higher ground” is a vision that allows us to excel and thrive.

Ready to be a part of WORKCON ? Click on the drop downs below for dates & details.

What Kind of Sponsorship / Exhibiting Options Are There?

The California Workforce Association offers many levels of conference sponsorship for all organizational sizes and budgets. Be a part of one or all three of our yearly conferences; Youth@Work (January), WORKCON (May), and Meeting of the Minds in Monterey fondly known as MMM (September). 

  • Program Advertising
  • Conference Literature Distribution
  • Exhibiting
  • Sponsorship w/ Exhibiting
  • Sponsorship

Pricing starts at $250 for ads, $2000 for exhibiting, and $3500 – $9000 for conference sponsorship (exhibit booth can be added for additional amounts).

Click here for current pricing catalog > CWA 2019-20 Exhibitor & Sponsorship Pricing Catalog

Standard Pricing for Advertising, LIt. Dist., Exhibiting and Sponsorship

For conference sponsorship and other opportunities CWA 2019 Exhibitor & Sponsorship Pricing Catalog for expanded details. Note: Exhibiting and Sponsorship does include conference registration(s) based on the package selected.

Program Advertising: Quarter Page $250, Half Page $500, and Full Page $750

Conference Literature Distribution: $350 for one half page insert, $375 for one full page insert, and $400 for one full page or more insert

Exhibiting: $2,000

Sponsorship: Silver $3500, Gold $5000, Platinum $6500, and Premium $9000

WORKCON Conference Exhibiting Schedule

Exhibiting for all three of the California Workforce Association conferences are only the first 2 days of the conference. Below is the schedule for WORKCON. 

Conference Exhibiting Days: Monday, May 18, 2020 thru Tuesday, May 19, 220

Exhibitor Schedule

  • Early-Bird Exhibitor set-up begins: 3:30 PM till 5:00 PM, Monday, May 18, 2020
  • Day 1 Exhibitor set-up begins: 7:00 AM, Monday, May 18, 2020
  • Day 1 Exhibit area opens at 8:00 AM and closes at 4:45 PM
  • Day 2 Exhibit area opens at 8:00 AM Tuesday, May 19, 2020
  • Day 2 all exhibits must be removed by 4 PM on Tuesday, May 19, 2020
WORKCON Shipping & AV Forms for Exhibitors

The California Workforce Association does not cover the costs of exhibitors shipped items, or your AV needs (this includes WiFi) for your booth. Often times in the exhibiting areas your Guest Wifi may not work well – we would suggest if you are going to stream your video direct from the web that you invest in a paid dedicated WiFi for your booth. 

Upon completion of the conference exhibiting, please be sure to label your booth items, if you are shipping them, and use proper shipping boxes for your items. Please place your items to ship out to you on top of your table or near the front of your table for the hotel logistics department to pick up and deliver for out going shipping pick up.

WORKCON Invoicing and payment

We have two options for invoicing and payment options for our conference sponsors opportunities. 

  • Invoice for payment with traditional PDF invoice for payment with organizational check
  • Invoice for payment using the our Square Store for payment with credit card (VISA and MASTERCARD only)

For either option we will need the following information to complete the invoice for your sponsorship or advertising. 

  • Organization Name:
  • Organization Billing Address:
  • Contact Name:
  • Contact Email Address:


General Conference Opportunity Q&As
What is the size of the booth space?


Exhibitor Space

The California Workforce Association (CWA) conferences are held in hotel space, some hotels may have exhibitors in a designated room, other conference hotel space may have exhibitor tables out in main hallways near our conference registration desk and kiosk. 

  • 1 – Standard 6 ft. table
  • 2 – Chairs with backs
  • 1- Wastebasket
  • 1 – Hotel table linen provided (linen colors may vary)

Placement of exhibitors is at the sole discretion of the CWA based on AV or electrical needs of the exhibitor. A map of the booth placements will be provided to all exhibitors before, and at the conference.

Back Drops & Pop-up Advertising

We kindly request no over-sized backdrops, *max 10 ft. in width. The exhibitor space is not trade show space, please be mindful of the other exhibitors when selecting your visual displays and advertising.


Is WiFi, AV or Shipping included with packages?

The California Workforce Association (CWA) is a non-profit entity, we do not provide WiFi, AV or shipping for any of our exhibitors during our conferences.

Shipping and AV forms will be provided with instructions to complete orders prior to the first day of the conference.

Please do not ship items earlier than the hotels shipping labels instruct – additional hotel logistics storage fees may apply for items received to early.

All post conference shipping is also the sole responsibility of all exhibitors, please prep ahead with your own shipping labels.

Is registration for the conference required?

Registration is required of all our conference attendees for all of our yearly conferences. Note: Last day to register for the WORKCON Conference as an Exhibitor or Sponsor will be TBA.

The following attendee registration information required to complete registration:

  • Attendee’s First & Last Name:
  • Attendee’s Cell Phone Number:
  • Attendee’s Email Address:
  • Attendee’s Organization:
  • Organization Address:
  • Attendee’s Food Allergies or Restrictions:
  • CC Email Address:

CC Email Address is for another person who would like to track the registration, or receive conference details or payments.

All conference attendees’ check-in to the conference using our kiosk, they will use the cell phone that they provided in their registration to dial a phone number provided by the kiosk to complete their check-in process.

What are the dimensions of conference program ads?
Conference Advertising File Formatting

Advertising must be submitted camera ready (high resolution) art in PDF format for printing. Conference program is printed in gray-scale.

Conference Advertising Due Date

Please submit all conference advertising on or before final deadline of TBA

Program Placement

Final Ad placement within the conference program is at the sole discretion of the California Workforce Association

Full Page Ad, 8.5" x 11", direction portrait Half Page Ad size, 8.5" x 5.5", direction is Landscape Quarter Page Ad size, 4.25" x 5.5", direction is portrait

Full Page Ad; 8.5″ x 11″ (Portrait), Half Page Ad; 8.5″ x 5.5″ (Landscape), Quarter Page Ad; 4.25″ x 5.5″ (Portrait)

Alternative opportunities in addition to exhibiting?

Beyond Exhibiting

The California Workforce Association’s conference provides many opportunities to share your organization’s services and products beyond the traditional exhibit booth. See details below or review “& More” section of the catalog for pricing and details  CWA 2019-20 Exhibitor & Sponsorship Catalog

Conference Literature Distribution

Whether you are Exhibiting at the conference or not able to be in attendance, you can share your organizations services and product information with our conference attendees via CWA Literature Distribution option. For a fee the CWA Staff will hand place your single piece of literature in each of the attendee’s gift; our giveaway gift historically can be tote bags, backpacks, padfolios, etc.

Some examples of past literature distributed;

  • Trifold brochures
  • Pens
  • Calendars
  • 8.5”x11” Single page flyers
  • Post cards

Conference Advertising

Advertise your organization in the conference program is another fast and efficient way to share your organizations services and products with our conference attendees. Ads start at $250 and up for Quarter-Page to Full Page Ads. For dimensions, and all pricing see the CWA 2019-20 Catalog. 

Note: All our sponsorship packages include advertising, we offer flexible ways to upgrade your sponsorship advertising.

How can our organization kick our conference sponsorship up a notch?

Sponsorship Opportunities

The CWA’s conferences always have amazing networking events at each of our three conferences; Youth@Work Conference, WORKCON Conference, and Meeting of the Minds in Monterey (MMM) Conference. Conference Sponsors can kick it up a notch by sponsoring one or all of these events. 

Youth@Work Conference (January)

  • Youth@Work Welcome Reception

  • The Dwight Brydie Youth Scholarship Luncheon

  • Youth@Work Comedy Night

WORKCON Conference (May)

  • WORKCON Welcome Reception

  • WORKCON Casino Night

  • WORKCON Charlie Brown Workforce Development Professional of the Year Awards Luncheon

Meeting of the Minds in Monterey (MMM) Conference (September)

  • MMM Welcome Reception

  • MMM Plaza Luncheon
  • MMM Beach Event

Who is the main point of contact for exhibitors, sponsor and ads?

Main point of contact for all exhibitors, sponsors, and advertising for all three of the California Workforce Association yearly conferences is Monica Sobala, and you can reach her at or 916-465-8131.

For all general conference questions please contact or call the general CWA line at 916-325-1610

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